Your weekly dosis of P2A campaigns...

GC ALPHA 15

Disclaimer: None of this information should be taken as financial advice. DYOR + I will hold some of the assets that are spoken of in this newsletter.

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(P2A) EVENTS & SOCIALFI

There are not many events to discuss in-depth this week, therefore, we will focus on the flash events.

FLASH EVENTS

• Ragnarok: Monster World released CBT2

  • This is the final test before the official launch, closely resembling the launch version

• Paradise Tycoon released the Harvest Season

  • The final P2A event before the launch of MOANI

• Puffverse launched Preseason 4 (Sept 13 - Sept 27)

  • Note: you must own at least 1 Puff NFT to join the League

• Invite to Mystery launched its Founder’s Tournament

  • Play the game, gain trophies, rank on the leaderboard, and win (rare) items. Winners receive a “mysterious airdrop”

• Aria released its TopCard game

  • It’s a card-based higher/lower type of game, played using the Aria launchbot. With a Premium Pass players can boost their rewards

• MixMob S2 is launching on September 17

  • This season will have over $50K in crypto up for grabs

• Dark Time’s Rune Rune Season 2 started yesterday

  • This season still includes social quests mostly

• Faraway’s new game Rebel Skies announced Apha Competitions

  • There will be 3 weekends of competitions, each with their own Prize Pools

• Champions Tactics Open Technical Beta is coming (Sept 18 - 23)

  • Note: you need to own at least 1 Champion to participate

• Dookey Dash Unclogged is launching its “Meet at the Clubhouse event on the 19th

• Castile’s Beta Test is live (Sep 10 - Oct 10)

  • Rewards will be primarily rewarded to rankings across the League, Arena, Campaign, and Gate of Hell

MARKET TALK

BIG-NAME STUDIOS ENTERING CRYPTO

• Through the past years, we have seen a decent # of the big brand names and studios in Web2 bring an initiative to Web3. A few examples include:

  • Ubisoft, HOMA Games, LimitBreak, MapleStory, Zynga, and not to forget to a handful of Japanese and Korean legacy studios

    • Many companies completely failed and left Web3, some of them are still in development, and some initially failed, but are still trying

• Over time we kind of train ourselves to understand what kind of Web3 initiative by a Web2 company is bullish and what’s not

  • Important factors seem the project’s scale, vision, allocation of resources, investment, and willingness to embrace Web3. Plus, maybe the most important one, Web3-PMF

  • The larger and grander the above factors, the less likely they’re here to extract, usually

• So, here’s where we arrive at the recent news of EVE’s Online Web3 initiative, EVE Frontier. It fits the boxes of:

  • A Web3 integration that makes sense for a Space Survival MMO, with risk (destruction-based) elements and a deep game economy

    • Web3 fits with the existing behavior of EVE Online, which led to the creation of grey markets

    • Furthermore, the focus of EVE Frontier is to make players builders of the universe (UGC). Web3 makes these systems easier

  • The studio taking a large risk in terms of losing brand value

    • Many EVE Online players weren’t happy about CCP Games choosing Web3

  • EVE Frontier is an ambitious project that aims to become an autonomous world, co-created and owned by the players

• Overall, EVE Frontier falls in the category of a more bullish and genuine attempt than most other Web2 studios. But, time will tell whether this is true because you never know in crypto…

WILL BINANCE BRING BACK THE TON NARRATIVE?

• Last week Binance announced both CATI and HMSTR will be listed on the exchange

  • It’s been a while since we’ve seen one of the large TON games TGE, the last token was Pixelverse’s PIXFI token.

    • To recap, PIXFI opened at a ~$100M FDV, then went to a ~$500M FDV at its peak, and is now trading at a ~28M FDV. I.e. it’s down bad because nobody is using the token (yes, I was wrong about PIXFI…)

• The success of both CATI and HMSTR will determine whether the TON gaming narrative returns

  • Binance listings will ensure there will be enough volume but on the other hand, we are in worse conditions than when NOT launched

    • NOT set the expectations and I believe they are higher now (when it comes to Catizen), because they have 1M paying users

  • Whether the airdrop will be worth “enough” to make farmers happy is hard to say. Likely not, since there are too many qualifying users, diluting the airdrop amount per user

• Lastly, we know that CATI has been making a “TON” of money, $27M ($27 per paying user).

  • The question is whether they can sustain this revenue, as the assumption is that 90%+ of users are spending to increase the size of their airdrop

    • On the other hand, they have been working on funneling players into their Mini Game Center to increase the value capture and revenue per user

  • In a recent post, Catizen detailed the token will be used for: discounts on in-game items, launch pool & earn rewards, an airdrop pass, fee discounts in TradingBot, and Meowdrop Airdrops

ON THE RISE

• Binance Labs invests in 4 top-performing projects, part of the Most Valuable Builder Program

  • Sidekick Labs was part of these 4 projects: “The Consolidation Hub For social, games & beyond”

• DRFT Party becomes one of the 10 top-grossing apps on Telegram

  • If I had to make a guess, I’d assume their revenue is in the $1-3M range

  • TonTon Games also just onboarded this new game called DonTon

• Cambria started releasing more info about their upcoming Founders’ NFT collection and playtest in October

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