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The Infinigods team shared all their insights from "The $500K P2A Campaign" covering: key stats and data, key design elements and learnings, and the King of Destiny marketplace. It’s a valuable case study for builders.
TLDR :
REACH Labs
Hytopia pivots
Beam’s “biggest announcement”
🗞️ NEWS
REACH LABS
Last week the teams behind Overworld and Rough House Games (makers of Champions Ascension) announced REACH, a new gaming distribution platform
The platform’s goal is to bring audiences and developers closer together, cutting out the middleman (e.g. Facebook and Google)
REACH will incentivize users of the platform to recruit their friends through earning a direct portion of their spend, ad revenue, or when they complete rewarded in-game events
REACH will partner with the Keystone Protocol, backing its infrastructure
The on-chain networks allow owners to recruit their community and earn rewards as their Network expands
KEYS token will power governance, exchange, and rewards across all the games and apps that integrate with REACH
Vital to this platform strategy is having “killer apps” that attract an initial user base
So REACH will have Champions Ascension, Conquest by Overworld (an action RPG), and Braves (4x anime-themed title) and partner with Xterio.
However, none of these games have shown to be able to attract a substantial user base yet…
The idea of creating a marketing and distribution platform that “replaces” ad spent for user incentives to acquire users isn’t anything new
But it seems no one has figured out how to make it work on a scale yet
BEAM’S “BIGGEST ANNOUNCEMENT”
Just today Beam shared a big announcement, telling more about the 4 projects they have been working on:
Global expansion, BeamAI, Beam L1, and Beam Nodes
Global Expansion:
Beam Ventures has become the first gaming-focused qualified investor fund in Abu Dhabi - a $150M fund to make the country a global gaming hub
The fund will come with a Web3 gaming accelerator program with infra partners including Sophon and Aethir Cloud
Supporting early-stage startups in blockchain and AI in gaming, plus VR and AR
Applications are expected to open in Q1 2025
BeamAI
BeamAI is the company’s new AI division, led by a “University of Oxford-trained doctoral research mathematician”
They will publish their first abstract next week, but in the meantime, you can read up about BeamAI on their website (mentioning: “Hire Self-Learning AI Agents to Run Your Operations”)
Beam L1:
With the AVAX Etna upgrade, the Beam Network will “break free”, meaning Beam can rapidly scale without infra holding them back now:"
Part of this program is the Avalanche Etna Upgrade, which will make launching an L1 99.9% cheaper than before, slash the average fee on the C-Chain by 96%, and establish interoperability within different blockchains\
Beam Nodes:
Lastly, Beam announced they will reveal a validator grant incentive program soon
Overall, pretty big news for Beam and I am curious about the apps they can attract now they have a large sum of capital available
HYTOPIA PIVOTS…
Hytopia announced they’re pivoting away from the Minecraft-Compatible Client to Hytopia Proper due to challenges, risks, and limitations
This means Hytopia is becoming a fully independent platform with its own game client, server, and ecosystem. Eliminating the dependency they had on Minecraft
The focus becomes creating a fun and engaging UGC platform
Interestingly enough they successfully pivoted (NFT Worlds > Hytopia) a couple of years ago when Microsoft banned blockchain integration in Minecraft and they moved to its own gaming infra
The new Hytopia platform includes features such as:
Server hosting for creators, developer tools to build multiplayer games, enhanced performance, and a browser-based client
There will be a marketplace, visual inventory, and social system for players
Furthermore, the project mentions ramping up its marketing efforts through influencer campaigns, ads, and gameplay-focused promotions
Hytopia has been one of the most promising platforms for tapping into the enormous MAUs of Minecraft and Roblox; however, it has under-delivered so far
Will this new pivot remove the shackles and unlock growth?
If you want to read Freaz's thesis on Hytopia (pre-pivot), check it out here
FLASH NEWS
Aethir Cloud announced a $40M investment vehicle to power AI
Pudgy Penguins introduced the PENGU token - launching in 2024
King Arthur: Legends Rise joined Netmarble’s Plus M Web3 marketing program
Xterio built an emotionally intelligent chat engine along Reka AI Labs
Forgotten Runiverse is organizing Runiverse Direct this Friday
Earn Alliance merged with Playfull and had to cut ~15% of its staff (h/t Iceyyy)
Nolan Bushnell, the founder of Atari joins PlaysOut as “Master of Games”
Magic Eden launched its ME token - make sure to claim your tokens
Sequence partners with SKALE, together they will release Zoppel soon
🆕ALPHA CORNER
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